JATC Website

The Joint Apprentice Training Center (JATC) is an apprenticeship training program that teaches sheet metal work skills through classroom instruction and on-the-job experience. JATC had no existing web presence and wanted to create a website with an informative, encouraging tone. The main thing they wanted to get across to their audience (males ages 18-35) was that an apprenticeship is a great alternative to trade school or a non-union apprenticeship. To accomplish this, we made sure to highlight the general benefits of a union apprenticeship, as well as the specific benefits and available opportunities for apprentices and journeymen at JATC.